Yama Fuji offering special deals – free gift cards and happy hours

by beth on January 19, 2015

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[The following information was provided by My Southborough sponsor Yama Fuji.]

Southborough’s Yama Fuji is tempting customers with more than their Asian Fusion cooking and Sushi Bar. They are now offering hard to resist discounts and promotions.

Through February 8th, customers will receive free gift cards to the restaurant with each qualifying purchases:

  • Free $5 gift cards will be given for $50 or more spent
  • Free $10 gift cards will be given for $75 or more spent
  • and for spending $100 or more customers will receive a $20 gift card

Yama Fuji is also offering dine-in discounts almost every Sunday – Thursday as part of their Happy Hour.* From 3:30 – 6:30 pm, enjoy the following discounts. (Click on ad to enlarge)


  • $5 off any 3 “Chef Special” rolls
  • $2 off any other 3 rolls or hand rolls

*Happy Hour deals don’t apply on major holidays or Valentines Day. (Happy Hour does take place today, on Martin Luther King, Jr. Day.)

The restaurant / lounge is located at 162 Cordaville Road in Southborough. For more information or to look at their menu, visit their website.

Or visit them on Facebook, where you can follow them to learn about future offers.

Updated (1/19/15 4:15 pm): I briefly ran the story on Sunday, but pulled it after learning that Happy Hours with discounted liquor are illegal in MA. Now that the restaurant changed the deal to only discount food, I’m re-running the post.

1 Alan January 18, 2015 at 3:18 PM

Aren’t “Happy Hours” illegal in the state on Ma.

2 Tom Marcoulier January 19, 2015 at 7:22 PM

Not if Happy Hour is for food.

3 beth January 19, 2015 at 8:49 PM

As per my post update – originally alcohol was mentioned (until Alan brought issue to my attention).

4 Alan January 20, 2015 at 1:08 PM

And I commend Beth for her tactful way of handling the issue. She pulled the post and allowed Yama Fuji to correct the oversight before any legal action could be taken.

Thank You Beth.

5 SouthboroDave January 21, 2015 at 1:00 PM

FWIW I had take out from Yama last week and it was very good. Prices were comparable to other options around. This will be my new sushi place going forward.

6 A P January 24, 2015 at 2:19 PM

Yama Fugi needs to up their game. The sushi is average at best, and the cooked items are below avg. People will pay for better-look no further than Yama in Northboro-it is packed on midweek evenings. If you build it, they will come.

7 Djd66 February 3, 2015 at 3:04 PM

I totally agree – they need to up the game big time. I’ve been there 3 times and was not impressed. 1) quality of the food just was not that good. 2) service was really slow all 3 times. 3) the. Place is. Way too dark – not sure what they were thinking on the decore. If they could take a ride to northborough and eat at YamaZakora,… Then serve that type of food, the place will make a ton of money and last for years. If not,…. I give them 6-12months.

8 DCX February 6, 2015 at 8:16 AM

As a counterpoint, my family and I moved out to Southborough recently, and we were excited to find a place like Yama Fuji so close by. We’ve been 5-6 times, and the service has always been fast and friendly. Our toddler loves watching the sushi chefs work at the bar. We like the decor — it’s dark, but not so dark that you can’t see. And most importantly, the sushi has been fresh, delicious, and interesting every time.

9 AP February 9, 2015 at 5:22 PM

Sushi is “fresh” ? It had better be, it’s raw fish. The best judge of freshness is turnover, which this place doesn’t have.
Bottom line: if it was good it would be packed. Southborough needs this type of place, but we need it to be good. I’ll take the over on 6-12 months, but just barely.

10 Jerry c January 25, 2015 at 6:05 PM

I think their sushi is very good, but I’m no expert. The kids like the place, and the asian fusion is very good.

11 concerned_resident February 4, 2015 at 8:50 AM

… so ya… among the 8 comments so far, 4 have to do with questions of what constitutes a legal “happy hour” promotion (thanks for the clarification) and the other 4 relate to critiques of the quality of food and service at Yama Fugi. Score: 2 ‘thumbs up’ and 2 ‘thumbs down’. So allow me to break the tie. I have enjoyed three or four fine meals at the YF restaurant and have found the service to be relaxed, attentive and just pleasant overall. Nice! As an avid suishi fan (i’m always on the look out for a good quality, good value suishi restaurant) i can say with confidence that their food is consistently high quality… presentation is elegant, and more importantly it tastes wonderful. The key always if freshness of ingredients … and YF excels in that category. So that’s my opinion. Disclosure: i have NO financial interest in the establishment – i just dont want a good, unique restaurant to leave town… only to be replaced by a Nails Salon??? or a pizza shop, etc.

what say You??

12 beth February 4, 2015 at 10:13 AM

Since they sponsor the site, I didn’t post an opinion earlier. But I agree with you.

(Besides, I’m not a connoisseur of asian fusion and I don’t eat sushi. So, my review may not be worth much.)

I have enjoyed their food and my daughter loves their sushi. And I actually like the atmosphere – don’t consider it too dark.

With so few restaurants in town, I’m excited to have them here.

13 Kate February 6, 2015 at 8:46 AM

Having recently moved to town from the city (with a multitude of sushi restaurants), I was skeptical that I would get good sushi out in the burbs, but Yama Fuji has really impressed me. We order take out and eat in from Yama Fuji frequently. I love that it is a place that I can eat out with my family (with a young child), at the bar over drinks and watching a Sox game with my husband, or with a group of my girlfriends.
Also – if you have not tried the Gyoza, Duck Roll, and Dancing Tuna Roll then you are missing out.

14 Sobo woman February 6, 2015 at 11:28 AM

I’ve had dinner at the restaurant 4 times, enjoying the food every time. I live near the place and I’m so happy that there is finally a place in that plaza that will make me visit. We need more businesses like this in Southborough. We have enough pizza places. There is no where to go to have a drink and some good food, in a casual atmosphere. If you have not tried the restaurant and you like Sushi, you will not be disappointed. You will be happy that you live so close.

15 Sushi lover February 10, 2015 at 10:41 PM

I have eaten at Yama Fuji almost weekly since they opened. We are avid sushi fans and used to drive all over for it – Northborough, Westborough, Sudbury, you name it! The sushi at Yama Fuji is consistently good, and the manager, Becky, is friendly and engaged with the clientele. It’s so nice to have someplace like this right in our neighborhood. I want to spread the word that this place is great, because it would be a shame to lose a really nice business like this.

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