Above: The new btone studio is raising funds for Shannon’s Path as part of its Grand Opening weekend celebration next week. (images contributed and from Shannon’s Path website)
Another fitness studio had its soft opening this week in Southborough. The business is now inviting the public to its “Grand Opening” celebration a week from tomorrow.
To draw in more community members, btone FITNESS has also partnered with “Shannon’s Path” to hold a 3-day fundraiser for rare cancer research and patient care.
The Southborough studio (part of a wider franchise) is located at 118 Turnpike Road (on Route 9 eastbound).
Grand Opening Festivities
The Grand Opening of btone’s Southborough location will take place at 10:30 am on Friday, September 5th. A ribbon cutting ceremony will immediately be followed by an Open House:
The public is invited to enjoy light refreshments and fitness demonstrations and can enter to win prizes from btone FITNESS and neighboring businesses.
Shannon’s Path Fundraiser
The fundraiser will run that Friday through Sunday.
For those not familiar with the partnering charity founded by family members of a late Southborough resident, the announcement details:
Grand opening benefit weekend classes — Friday, September 5, Saturday, September 6 and Sunday, September 7 — will be donation-based classes with all proceeds collected throughout the weekend gifted to Shannon’s Path, a family-run nonprofit organization, founded in memory of Shannon H. McDonald, who navigated a rare appendiceal cancer with unwavering resolve. The organization funds appendiceal and other rare cancer research and improves access to integrative therapies for all cancer patients. Its flagship HOPE Fund grant program provides financial support for holistic treatments such as Reiki, massage, acupuncture, and physical fitness, helping patients access care without the burden of out-of-pocket costs. With programs like these, the organization carries forward Shannon’s legacy of courage, positivity, and generosity, making a tangible difference in the lives of cancer patients and their loved ones. . .
- Donations will grow the HOPE Fund which provides these grants to cancer patients towards their integrative care modalities. Guests can donate by taking classes during opening weekend or donating here: https://givebutter.com/SPxbtone
New Fitness Studio
The business joins a growing list of fitness facilities in Southborough. (You can check out the full list here.)
As for what differentiates them, btone’s press release quotes the Southborough studio’s owners as describing:
the btone workout is an approachable and customizable hybrid of Pilates-inspired movements and strength training, delivered in a 45-minute, joyful flow that’s ideally suited for all levels and ages, for every body, every day.
The press release further explains that the customizable equipment allows clients to “easily and safely modify their workout based on their current fitness level and wellness goals.” Studio owners Laura and Ryan Aiken pitch:
From move to move, you have the ability to tailor and adjust your workout resistance, along with your body positioning, to make each exercise the most comfortable and effective it can be. This is where reformer fitness meets pilates remixed, and it definitely packs a punch.
The business, which is already open, is promoting Pre-opening special offers: “8 classes for $99.00; 5 classes for $89.00; certain restrictions apply. Available through grand opening weekend, September 7th.” To take advantage of the promotion, click here. To find the class schedule and book workouts, click here.
The press release promotes the Aikens’ excitement about opening a studio in Southborough:
We’ve had our sights set on Southborough for some time, since the beginning days taking btone classes at one of their first locations in Lexington. Southborough feels like the perfect home for a new btone FITNESS studio, given there’s nothing else like it in the market, and our location right on Route 9 can’t be beat.
