Southborough’s Red Roof Inn is getting a makeover. The Worcester Business Journal reported last week that as part of the company’s NextGen initiative, the Southborough location will see both interior and exterior renovations that are intended to appeal to the business traveler. Renovations are currently underway, and are expected to be complete by mid-April.
Lindsey Norris, a spokeswoman for the Ohio-based hotel chain, said the hotel is hoping to distinguish itself from its competition with new wood floors, carpets, furniture, flat-screen TVs, new mattresses and more places to hook up electronic devices in rooms in an effort to cater to business travelers. Exterior upgrades, such as repaved and repainted parking lots, are also in the plan.
Norris said the company looked at research that showed business travel is on the uptick.
You can read more details here.
(Photo: A newly renovated room at Red Roof Inn, source)