Small Business Saturday: Support Southborough business owners tomorrow (Updated-Again)

Above: This Saturday is the annual campaign to show support for small businesses.

Every year, the public is encouraged to support Small Business Saturday by shopping local. During these tough economic times, it’s more important than ever.

Whether you’re shopping for gifts or buying your holiday decorations or preparing to entertain – consider shopping in town this Saturday.

Even if you aren’t celebrating a holiday, you finished your preparations early, or you can’t deal with Christmas shopping yet – you can still take part.

Celebrate date night, splurge on a gourmet coffee, get your nails done, pick up a nice bottle of wine, or buy a new accessory just for you. There’s plenty of ways to show your support for small business.

Looking for where to shop (or dine)? Check out the listings of Southborough retail businesses below.* 

[Editor’s Note: Since this was posted, I created a more up-to-date listing with additional businesses I heard from and more categories. You can find that here.]

Shops/vendorsGifts, apparel, accessories, decor, jewelry, etc.

Athrú Designs – Handcrafted home decor

Downton Exchange – Upcycled apparel and accessories

Goodness Remedies – Medical aromatherapy products

Gulbankian Farms Garden Center and Florist ShopFlowers, plants, gifts, clothing, candles, and more

Hall of Comics – Comic books and collectibles

New England Scout Shop – Scout apparel, camping gear, etc.

Sew Studio – Sewing kits

Shop Chloe King – Home Decor

Southborough Wellness – Health & Beauty boutique

Strung – Hand made jewelry

Tempting Interiors – Furniture, window treatments, area rugs, fine arts and more

Tulika Books USA – Children’s books from India

Toshiko Fashions – Women’s high fashion apparel

Wolf Hill Farm – Cut-your-own Christmas Trees, Christmas decor, ornaments, honey, and candles

Bakers/Confectioners/Food vendors

Anna Banana’s Homemade Goodness – Handmade chocolates

Lady Laurie’s Sweet Life – Bakery

Manion’s Vanilla – Pure vanilla extract

Fun Workshops

Culinary Underground – School for home cooks

Sew Studio – Sewing workshop

Fitness/Gyms studios

Crossfit Tilt V – Crossfit gym

Everybody Balance – Pilates, Yoga, Barre, Spin and Personal Training

FitTec – Wellness and fitness training

Fitness Together – Personal training

Jill Vroman Fitness & Wellness – Fitness and wellness coaching

Pennant Crossfit – Fitness and nutrition coaching

Strong Life PT – Personal training

Stronger Uprising – Strength training and fitness facility

Beauty/WellnessHair salons, nails, barbershop, massage, and spas

Angel Feet – Asian spa

HashTag Beauty Lounge – Hair, nails, facials

Lily Nail Salon – Nails

Merle Norman – Lisa Ken Studio – Hair, nails, cosmetics, day spa, and wigs

Take Ten Reflexology – Reflexology

Salon Entre Nous – Hair Salon

Saxony Barbershop II – Barbershop

Theracopia – Therapeutic massage and wellness services


Lisa Tommany Photography

Nancy Gould Photography

Southborough’s Front Steps

Markets – Convenience stores, groceries, liquor, and/or pharmacies

Bill’s Liquors – Liquor (7 Turnpike Road)

Chestnut Hill Farm – online farm stand

Cumberland Farms – Convenience (365 Turnpike Road)

Fitzgerald’s General Store – Convenience, liquor (110 Southville Road)

Mauro’s Market – Convenience, liquor (4 Main Street)

Sperry’s Liquor & Market – Convenience, liquor (205 Turnpike Road)

Stony Brook Market – Convenience, liquor (162 Cordaville Road)

Turnpike Wine & Liquor – Liquor (65 Turnpike Road)

Vin Bin – Liquor (154 Turnpike Road)

Walgreens – Pharmacy (78 Turnpike Road)


Cold Stone Creamery

Dunkin’ Donuts

Domino’s Pizza (508) 481-3939

Eros Gourmet Pizza & Deli (508) 485-1211

Hola! Restaurante & Tequila Bar (508) 460-2058

Mauro’s Village Cafe (508) 485-8730

New Rose Garden Restaurant (508) 786-5665

NY Bagel Factory [Rte 9 West location – (508) 481-9556, Rte 9 East location – (508) 485-7220]

Owen O’Leary’s (508) 481-1714

Pizza 19 (508) 281-0319

Pizzaville (508) 281-0555

Southborough House of Pizza (508) 481-6511

[Note: appears to be temporarily closed]** – Starbucks

Subway (508) 460-3385

Tomasso Trattoria & Enoteca (508) 481-8484

Vin Bin (508) 485-8884 


Yama Fuji Asia Cuisine (508) 460-9400

Zumi Pizza (508) 573-3138

*Unfortunately, there is no up-to date online directory available for Southborough businesses. So, if I missed any, please post a comment or email

If you are looking for more business in town, the EDC informs me that their printed Business Directory is more up to date than their online database. You can pick one up at the Town House.

**Updated (11/29/20 4:25 pm): A reader alerted me that Starbucks has been closed since Wednesday. The Starbucks website indicates it is currently closed through this Friday, but lists hours for Saturday. (There was no outgoing voicemail message or any notice/explanation on its Facebook page.)

Updated (11/29/20 4:52 pm): The owners of Shop Chloe King notified me that their business launched (out of a Southborough home) on Saturday.

Updated (11/29/20 5:05 pm): I learned that Southborough is home of another business, Manion’s Vanilla.

Updated (12/1/20 10:16 am): I added several companies and even new categories.

Updated (12/1/20 11:12 am): I had noted there is no updated directory of Southborough businesses. The EDC informs me that their printed directory is more up to date than their online database. You can pick one a copy at the Town House.

Updated (12/1/20 11:43 am): I added another fitness company.

Updated (12/2/20 9:08 am): I added another market.

Updated (12/2/20 12:49 pm): I added another shop.

Updated (12/7/20 10:46 am): Since this was posted, I created a more up-to-date listing with additional businesses I heard from and more categories. You can find that here.

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Marijke Munsiff
3 years ago

Thank you Beth for highlighting some of our local businesses in this post and urging everyone to shop local. In case, we need a reminder why shopping local is so important:
1. Local businesses provide local jobs,
2. Local businesses stock up on local produce and buy local services;
3. Local businesses support our local charities and our local community (sports teams etc.),
4. Local businesses reinvest in our local economy.

I would also like to take this opportunity to alert your readers to the SHOP SOBO Local Business Directory. This directory is updated and published annually and includes all DBA registered businesses in Southborough. Hard copies of the directory can be picked up for free at the Town House. An electronic version is available on the town website (

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