Small Business Saturday: Support Southborough business owners

Above: Making an effort to shop local small businesses doesn’t have to be just one day per year. Southborough vendors and shops are selling all kinds of goods and services. (scroll to bottom for image credits**)

Every year, I encourage readers to support Small Business Saturday by shopping local. (Although, there’s no real reason you have to wait until tomorrow!)

During these tough economic times, it’s more important than ever to support local businesses. So, I’m also updating the linked list under the Town Directory/Resources menu so you can easily find it all season/year.

For holiday shoppers, categories below include businesses you can buy products from. They also include services that you can buy gift certificates to for friends and family members.

In case, you need a reminder why shopping local is so important:*

  • Local businesses provide local jobs,
  • Local businesses stock up on local produce and buy local services,
  • Local businesses support our local charities and our local community (sports teams etc.),
  • Local businesses reinvest in our local economy.

Below, I’ve broken up my Directory this year into the following categories:

  • Bakers/Confectioners/Food manufacturers
  • Boutiques/Gift Shops/Markets/Retail Stores – Stores in town
  • Classes/Workshops
  • Fitness Studios/Gyms/Wellness
  • Online sales by Resident Artisans and Entrepreneurs 
  • Photography
  • Restaurants/Coffee Shops
  • Salons/Spas

Bakers/Confectioners/Food manufacturers

Boutiques/Gift Shops/Markets/Retail Stores

  • Apothecary Artists and Gallery – (opening December 4th) 1 Boston Road – Art gallery
  • Bill’s Liquors – Liquor (7 Turnpike Road)
  • Chestnut Hill FarmFarm Stand (5 Chestnut Hill Road)
  • Cumberland Farms – Convenience (365 Turnpike Road)
  • Downton Exchange – Upcycled apparel and accessories (3 East Main Street)
  • Fitzgerald’s General Store – Convenience, liquor (110 Southville Road)
  • Gulbankian Farms Garden Center and Florist Shop – Flowers, plants, gifts, clothing, candles, and more (40 Mt. Vickery Road)
  • Hall of Comics – Comic books and collectibles (3 Turnpike Road)
  • Mauro’s Market – Convenience, liquor (4 Main Street)
  • Mauro’s Village Cafe – Deli counter and meats – steaks, chicken, etc. (2 Main Street)
  • – Metal detectors (23 Turnpike Road)
  • New England Scout Shop – Scout apparel, camping gear, etc. (23 Turnpike Road)
  • Sew Studio – Sewing kits for hand or machine (205 Turnpike Road)
  • Southborough Wellness – Health & Beauty boutique (205 Turnpike Road)
  • Sperry’s Liquor & Market – Convenience, liquor (205 Turnpike Road)
  • Stony Brook Market – Convenience, liquor (162 Cordaville Road)
  • Tempting Interiors – Furniture, window treatments, area rugs, fine arts and more (28 Turnpike Road)
  • Theracopia – Boutique with items from local artisans – (54 Central Street)
  • Toshiko Fashions – Women’s high fashion apparel (21 Turnpike Road)
  • Turnpike Wine & Liquor – Liquor (65 Turnpike Road)
  • Vin Bin – Liquor (154 Turnpike Road)
  • Walgreens – Pharmacy (78 Turnpike Road)
  • Wolf Hill Farm – Cut-your-own Christmas Trees, Christmas decor, ornaments, honey, and candles (30 Jericho Hill Road)


(They also sell gift certificates.)

  • Culinary Underground – School for home cooks – 508-904-6589 (21 Turnpike Road)
  • Sew Studio – Sewing workshops – 508-485-2012 (205 Turnpike Road)

Fitness Studios/Gyms/Wellness

Online sales by Resident Artisans and Entrepreneurs 

[Note: Some of these vendors who operate out of their Southborough homes/offices may also sell at special events, local trade shows and/or through stores, etc. But since they don’t have their own stores open to the public, the only direct way I can share to purchase from them all season/year is online.]


Restaurants/Coffee Shops

Salons/Spas – Hair salons, nails, barbershop, massage, and spas

  • Angel Feet – Asian spa – 508-481-1888 (155 Boston Road)
  • HashTag Beauty Lounge – Hair, nails, facials – 508-281-0105 (162 Cordaville Road)
  • Lily Nail Salon – Manicures and pedicures – 508-481-2696 (5 Main Street)
  • Lisa Ken Studio – Hair, nails, cosmetics, day spa, and wigs – 508-879-6202 (42 Turnpike Road)
  • Luxe Studio – Permanent Cosmetics, including Microblading – 508-281-0006 (11 Main Street, Ste 13)
  • Salon Entre Nous – Hair Salon – 508-303-8866 (60 Central Street)
  • Saxony Barbershop II – Barbershop – 508-481-2283 (3 Main Street)
  • Theracopia – Therapeutic wellness including massage and skin care – 508-303-8181 (54 Central Street)

Did I miss your favorite business in town (maybe your own)? Email me at

*Thanks to the Economic Development Committee’s Coordinator Marijke Munsiff for that “reasons” reminder she shared last year.

**(images from pinclipart and cropped from social media and websites for L-R: top – Gulbankian, Southborough Wellness, Anna Banana’s; middle – Shop Chloe, Strung, Chestnut Hill Farm Stand; Goodness Remedies, Hola!, and Culinary Underground.)

Updated (11/29/2021 4:33 pm): I added two more online artisans.

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