Reminder: Southborough Library’s INSIDE STORY series to feature Red Barn Coffee Roasters – Thursday, March 7

The INSIDE STORY speaker series sponsored by the Southborough Library’s Southborough Business Network has proved a popular one, and the installment coming up on Thursday is sure to be no exception. Stop by and listen to the owners of Red Barn Coffee Roasters tell tell their story “from bean to cup.”

All the details in this press release:

The Southborough Library’s Southborough Business Network (SBN) continues the INSIDE STORY speaker series on Thursday, March 7, at 7:00 p.m. at the Southborough Library, 25 Main Street, Southborough. Red Barn Coffee Roasters owners Mark and Lisa Verrochi will present “Red Barn Coffee Roasters: from Bean to Cup.””

The Verrochis will share the INSIDE STORY about the intensely competitive market they compete in to bring customers a reliably perfect cup of coffee. The husband-and-wife team will talk about the evolution of the specialty coffee market, their business model and the challenges and opportunities they navigate daily to earn a loyal customer and sustain a successful business. The Verrochis will also offer a glimpse into the future of coffee as they discuss emerging trends in the marketplace.

Red Barn Coffee Roasters is a specialty coffee roasting, retail, wholesale, e-commerce and consulting business. Mark and Lisa Verrochi began their exploration of the specialty coffee business in the early 1990s while Mark was stationed in Washington state, and introduced Seattle-style innovation with an entrepreneurial coffee bar concept in their native New England.

In 1997 they expanded their pioneering vision by roasting coffee in a Red Barn on their property in Hopkinton. As their reputation for quality coffee grew, a wholesale and e-commerce business soon followed. Red Barn offers a full line of specialty coffees from around the world including single bean varietals, blends, dark roasts, organics and flavors, as well as Fair and Direct Trade coffees. The two Southborough cafes offer a full lunch and catering menu. Red Barn employs 50 in their five café network, and roastery in Upton. Red Barn recently opened a second branch of their café in Southborough and inside historic Faneuil Hall in Boston. Additional information can be found on the company website

The Verrochis have been married for 28 years and have two children, Nicholas 24, and Jennifer 22. Mark retired last year as a Navy Captain after a 30 year career in the Special Operations community, and Lisa is a Registered Nurse. They reside in Hopkinton.

The Southborough Business Network connects the Southborough Library and the business community with an informative and engaging quarterly speaker series that features business leaders with a connection to Southborough. Please bring your business card to enter a drawing for a door prize to be awarded at the end of the evening. Refreshments will be served. For more information, call Library Director Jane Cain at (508) 485-5031.

The INSIDE STORY speaker series is supported by the Friends of the Southborough Library, Fay School, the Economic Development Team of Southborough, Southborough Rotary Club and Corridor Nine Area Chamber of Commerce.

(Photo via Facebook)

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