More small businesses you can support in Southborough

Above: Making an effort to shop local small businesses doesn’t have to be just one day per year. Local vendors and shops are selling all kinds of goods and services. (scroll to bottom for image credits*)

[Editor’s Note: To make it easier to find the latest list of Southborough Businesses to shop, I’m adding it under the Town Directory/Resources menu.]

Last week, I encouraged readers to support Small Business Saturday by shopping local. Since then, I was alerted about and recalled other businesses that I missed. Plus, I realized there were other categories of businesses worth sharing.

During these tough economic times, it’s more important than ever to support local businesses. So, I’m running an updated version of the post.

I’ve added to vendor categories, including confectioners, fitness, spas, fun workshops, and photography. (Not only can you use some of the personal services for yourself, but gift certificates often make great gifts.)

Retail Shops/vendorsGifts, apparel, accessories, decor, jewelry, etc.

Athrú Designs – Handcrafted home decor

Downton Exchange – Upcycled apparel and accessories

(Pop up event) Ginny Martins & Associates – Gently used home decor (special event this Friday & Saturday)

Dyson Service Center – Dyson products and service

Goodness Remedies – Medical aromatherapy products

Gulbankian Farms Garden Center and Florist ShopFlowers, plants, gifts, clothing, candles, and more

Hall of Comics – Comic books and collectibles – Metal detectors

New England Scout Shop – Scout apparel, camping gear, etc.

Sandie Rossini – Apparel and gifts

Sew Studio – Sewing kits

ShipShop – Handbags and purses

Shop Chloe King – Home Decor

Southborough Wellness – Health & Beauty boutique

Strung – Hand made jewelry

Tempting Interiors – Furniture, window treatments, area rugs, fine arts and more

Tulika Books USA – Children’s books from India

Toshiko Fashions – Women’s high fashion apparel

Whispered Vision – Jewelry and art

Wolf Hill Farm – Cut-your-own Christmas Trees, Christmas decor, ornaments, honey, and candles

Bakers/Confectioners/Food vendors

Anna Banana’s Homemade Goodness – Handmade chocolates

The Fierce Baker – Homemade customized decorated cookies

Lady Laurie’s Sweet Life – Bakery

Manion’s Vanilla – Pure vanilla extract

Shubh Kitchen – Bakery specializing in eggless treats

Fun Workshops

Allora Pasta –  Virtual pasta making workshops and wine tastings

Culinary Underground – School for home cooks

Sew Studio – Sewing workshop

Fitness/Gyms studios 

Crossfit Tilt V – Crossfit gym

Everybody Balance – Pilates, Yoga, Barre, Spin and Personal Training

FitTec – Wellness and fitness training

Fitness Together – Personal training

Jill Vroman Fitness & Wellness – Fitness and wellness coaching

Pennant Crossfit – Fitness and nutrition coaching

Strong Life PT – Personal training

Stronger Uprising – Strength training and fitness facility

Beauty/WellnessHair salons, nails, barbershop, massage, and spas

Angel Feet – Asian spa

Cindy Crowninshield RDN LDN -Holistic health & nutrition counseling

HashTag Beauty Lounge – Hair, nails, facials

Lily Nail Salon – Nails

Lisa Ken Studio – Hair, nails, cosmetics, day spa, and wigs

Luxe Studio – Permanent Cosmetics, including Microblading

Salon Entre Nous – Hair Salon

Saxony Barbershop II – Barbershop

Theracopia – Therapeutic massage and wellness services


Lisa Tommany Photography

Nancy Gould Photography

Southborough’s Front Steps

Markets – Convenience stores, liquor, and/or pharmacies

Bill’s Liquors – Liquor (7 Turnpike Road)

Chestnut Hill Farm – online farm stand (ordering window is only open Monday noon – Thursday noon for Saturday pickups)

Cumberland Farms – Convenience (365 Turnpike Road)

Fitzgerald’s General Store – Convenience, liquor (110 Southville Road)

Mauro’s Market – Convenience, liquor (4 Main Street)

Sperry’s Liquor & Market – Convenience, liquor (205 Turnpike Road)

Stony Brook Market – Convenience, liquor (162 Cordaville Road)

Turnpike Wine & Liquor – Liquor (65 Turnpike Road)

Vin Bin – Liquor (154 Turnpike Road)

Walgreens – Pharmacy (78 Turnpike Road)


Cold Stone Creamery

Dunkin’ Donuts

Domino’s Pizza (508) 481-3939

Eros Gourmet Pizza & Deli (508) 485-1211

Hola! Restaurante & Tequila Bar (508) 460-2058 (They are done with outdoor dining for the season, but indoor dining is still open.)

Mauro’s Village Cafe (508) 485-8730

New Rose Garden Restaurant (508) 786-5665

NY Bagel Factory [Rte 9 West location – (508) 481-9556, Rte 9 East location – (508) 485-7220] (Thanks to the EDC, the Westbound location will feature outdoor heaters for their outdoor seating, starting this weekend.)

Owen O’Leary’s (508) 481-1714

Pizza 19 (508) 281-0319

Pizzaville (508) 281-0555

Southborough House of Pizza (508) 481-6511

Starbucks [Note: It was temporarily closed, but is scheduled to reopen on Saturday.]

Subway (508) 460-3385

Tomasso Trattoria & Enoteca (508) 481-8484

Vin Bin (508) 485-8884 


Yama Fuji Asia Cuisine (508) 460-9400

Zumi Pizza (508) 573-3138

If I missed any relevant businesses, please post a comment or email (This doesn’t include all business categories, such as business-to-business and other professional services. To find more Southborough businesses, you can try the Economic Development Committee’s online directory. You can also reference this pdf which I’m told is more updated, but doesn’t include many of the business-to-business services..)

*(images from pinclipart and cropped from social media and websites for L-R: top – Gulbankian, Southborough Wellness, Anna Banana’s; middle – Shop Chloe, Strung, Chestnut Hill Farm Stand; Goodness Remedies, Hola!, and Culinary Underground.)

Updated (12/7/20 10:42 am): Added two new businesses: Shubh Kitchen and Whispered Vision

Updated (12/9/20 11:06 am): Added note directing readers to find this post under the Town Directory/Resources menu.

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3 years ago

I live in Southborough and would love if you could add my business to the list of small businesses in town.

Whispered Vision: Jewelry and art inspired by love, life and flow! or
(both links go to the same site)

Please let me know if you need any other information from me!

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